Ambitious plans for the East of England's food and farming industry
New vision for agriculture for the East of England
Plans have been unveiled for an ambitious vision for the region's food and farming industry.
Led in consultation by the East of England Development Agency (EEDA), the 2020 Vision for the East of England Food and Farming sector sets out a clear view of what is needed for the industry to take advantage of the economic and environmental challenges faced by the region.
Plans have been unveiled at Westminster detailing an ambitious vision for the East of England's food and farming industry.
Big challenges ahead
The 2020 Vision, led in consultation by the East of 
England Development Agency has brought together business and public and private sector organisations to agree priorities for the sector and how it can respond to challenges such as the ever-increasing global market for food, the environmental footprint of the sector and the problems caused by poor diet.
Development and investment
Concentration of efforts and investment in five key areas - research, skills and retraining, business infrastructure, resource efficiency and communication - have been identified as essential to delivering the 2020 Vision.
Deborah Cadman, Chief Executive at EEDA, said: "The food and farming sector in the East of England is one of the most productive, dynamic and progressive anywhere in the world. With a world class research base, temperate climate, productive soils and progressive businesses, this region has been at the forefront of agricultural development for well over a century. EEDA is committed to providing ongoing support and leadership for what is a key sector for future economic recovery.
"The 2020 Vision... is about cementing this region's position as a world leader, and making sure that businesses recognise and take advantage of the opportunities which are presented by the challenges we face today. EEDA manages £65 million worth of support for rural industries in this region through the Regional Development Programme for England (RDPE) - a clear indicator that we're right behind the ongoing prosperity of this sector."
Further information
View the 2020 Vision